Why Do Most Network Marketers Fail?

Network marketers know failure. Most of us have survived horrendous uplines, collapsing downlines, and companies going out of business. Some become cynical, and vow never to be a part of network marketing again.

Still others persevere, despite repeatedly being kicked in the face. They believe in the whole network marketing model, even though it’s not worked well for them in the past.

Those of us who keep going learn. We learn that cold calling is an act of self-torture. We learn that no matter how many presentations we give to our friends and family, none are going to join our business. We learn that by converting every normal conversation we’re a part of into an opportunity to talk about our business, we lose friends.

Now, many network marketers reading this are scratching their heads, telling themselves, “But those are the things my upline says to do.” Unfortunately, most of the time this is true. Therein lies the reason 97% of people who get involved with network marketing fail in the first few months.

Improper training, no training, or just not enough training account for almost all failures in network marketing. It doesn’t matter how motivated you are. If you’re using outdated, ineffective marketing and sales techniques, you will fail.

Unfortunately, the “tried and true” marketing systems taught by most network marketing companies are comprised of just such outdated techniques. When the poor distributor wonders what to do next, they’re told, “You’re doing great, just do more of it.”

Despite what your upline tells you, rambling on and on about how great your products are will not build your business. People are bombarded all day long with this stuff, and have learned to tune it out. And, with so many other options available today, why would you even want to market that way?