Recently, I find myself channeling Donald Trump when making prospecting calls. In my experience, this either qualifies or disqualifies prospects much more quickly and effectively.
For instance, the very first question I ask is, "Are you still interested in starting a business?" If the prospect answers anything but a firm "Yes," the call is over. No waffling, haggling, or convincing. I thank them for their time and move on.
I call this channeling Mr. Trump because it feels like I'm saying what he would in a similar situation. Here's an example of what I'm talking about:
"Hi John, this is Gregory McGuire. I'm just getting back to you because you had requested some information about a home-based, network marketing business. Are you still looking to start your own business?"
"Uh, well, I guess. What company did you say you were with?"
"I'm with Shaklee Corporation. John, you don't really sound too sure of yourself, so here's what I'd like to do: I'll email you a link to my website. You take a couple days to look it over, and if you're interested get back with me. Does that sound OK?"
"Yea, sure."
"Thanks, bye."
I'm not rude, but I don't waste any time, either. Either the person is interested or they're not. The prospecting phase is not the time to try to sell anything, including your opportunity.
Monday, February 11, 2008
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